CPA marketing is an online advertising model in which advertisers can earn money by placing ads on websites and only paying when a certain action is taken by the users of those websites. The action can be anything from clicking on an ad, filling out a form, or making a purchase.


CPA marketing is a great way for advertisers to get more value for their money, as they only pay when their ads are actually being seen and interacted with by users. This makes it a more efficient and effective form of advertising than other models such as pay-per-click (PPC), where advertisers have to pay every time someone clicks on their ad regardless of whether they take any further action.


CPA marketing is also a great way for publishers to monetize their website traffic, as they can earn money from advertisers for every action that is taken by their users. This can be a very profitable model for publishers who have a lot of traffic and can find the right advertisers to work with.